As the Founder of adGainBee, Hank He helps brands grow in Latin America and scale globally — combining strategy, content, creator communication and brand activity execution to drive real results.
Experience Across Brands
ZTE · nubia · realme · TECNO · INFINIX · MINISO · vivo
Proven results across market entry, growth, and localization：
Selected works led by founder in previous roles.
0 to 1 Market Entry & Rapid Brand Setup
Context
A global smartphone brand entered LATAM markets (including Ecuador and Bolivia etc.) with no local team, low awareness, and no established retail presence, competing against well-established players.
Strategy
Focused on speed-to-market within the first 60 days, combining:
- Rapid local team setup and execution structure
- Brand positioning based on quick market research and insight
- Product launch integrated with offline events and local partnerships
- CO-branding collaborations with worldwide famous brands such as Pizzahut, renault, Chevy Plan… to accelerate brand exposure
Result
- Completed full market entry within 2 months, from team setup to product launch
- Brand awareness increased significantly during the launch phase (*google trends increased 400%+)
- Brand sales hit Top 1 in the industry within 2 years, become one of the top popular mobile brands in Ecuador and Bolivia.
Cross-Regional Campaign & Scalable Team System
Context
A global brand operating across Latin America faced increasing complexity in campaign execution — multiple markets with different dynamics, fragmented coordination, and heavy reliance on manual alignment, resulting in slow rollout and inconsistent brand messaging.
Strategy
Shifted from one-off executions to brand campaign system that could scale efficiently across markets
Established a regional-lead campaign framework, aligning overall strategy centrally while enabling local teams to adapt execution based on market needs
Built a self-sustaining regional brand team, including integrated content production capabilities, reducing dependency on external coordination.
Standardized workflows and communication structures to enable faster, synchronized campaign rollout across countries
Result
- Significantly improved campaign rollout speed and cross-market coordination efficiency
- Achieved stronger consistency in brand communication across multiple countries
- Reduced operational friction and reliance on manual coordination
- Established a scalable regional execution model capable of supporting ongoing multi-market growth
Beyond broad collaborations,
— turning partnerships across gaming, art, music, fashion, sports, and street culture into coherent brand narratives and scalable growth drivers.
we specialize in building systematic co-branding frameworks
From Market Entry to Breakthrough Growth via Strategic Partnerships
Context
As a new entrant in the Latin American market, the brand faced low awareness, limited credibility, and strong resistance from key retail channels, making it difficult to secure visibility and scale distribution.
Strategy
Leveraged high-impact brand partnerships (including collaborations with globally recognized IP such as Disney and Pixar) to rapidly build credibility and cultural relevance
Designed integrated product launch campaigns combining product releases, content marketing, PR/EPR, and KOL activation etc across key markets
Result
- Successfully improved brand credibility, significantly reducing channel entry resistance and accelerating retail expansion
- Achieved 100%+ growth in brand search interest (Google Trends) during key growth phases
- Contributed to over 1000% sales growth across two consecutive quarters from an early-stage baseline, reflecting rapid market adoption following launch
- Enabled the brand to grow from zero presence to Top 3 sales ranking within a leading regional retail chain Falabella
